DIY Product Photography

Today we're going to do a DIY product photography setup which is either cheap or free for most of you to set up It takes only a few minutes to create, doesn't use up a lot of space and works well for all practical purposes

Before getting into this I should say that you should visit MarkSightcom where you can find eBay top-selling lists and do product research before selling anything online So the reason I'm doing this video is, this is a setup that I personally use and I haven't seen anybody else actually do it exactly like this So you should watch the whole video because I'm gonna have a lot of tips for you And these tips are going to help you create really good looking product photographs I promise

It doesn't matter if you're gonna use those photographs for eBay or Amazon or for really your own website, even Shopify That's up to you The goal here, is to create really nice photographs Let me quickly show you some photographs I found on eBay just today, and I'm not picking on anybody My photographs also looked just like this when I was starting out

I'm by no means a professional but my photos are now definitely better than this Here's somebody using a newspaper as their background People are taking photographs on tabletops And further still people are using oftentimes photos from the manufacturer And this is actually something eBay does not like, okay

And most people as well one quick tip about this particular photograph – notice the flash So when you're taking photographs of your products this is something I do

I like to turn off the camera flash Two reasons for this The first is that there's a huge white flash in the middle of the photo here And this is actually blocking people from seeing maybe important details, like what's written there on the product And the other reason is that it's creating a lot of additional shadows that normally would not be in the photograph, If the flash was not turned on

So I like to turn my flash off Here are the things you're gonna need for this setup Funny enough, the first tool you'll need is a toothpick

You'll also need some tape and printer paper Here I'm showing you my full setup, right on the table Take your printer paper and use two sheets at a time, not one, but two The reason why you're gonna use two is one sheet of paper is still a little bit transparent But two sheets of paper together are gonna look really solid white

And just tape it to your wall What I did here was I taped several sheets of paper in a row because I wanted a slightly larger white background here And you'll notice that I bent the bottom of the paper so that it sits on the table All right And then on top of this paper I placed additional printer paper again

And again in two sheets at a time And then I placed my product on top of this Then I have a desk lamp and by the way any desk lamp will do You probably have one at home But the problem with a desk lamp is that if you shine it on your product it's gonna create hot spots just like a flash will do

So this is where your toothpick comes in I took one sheet of paper and punched a ton of holes in it and then I put it around this lamp And what this does is this diffuses the light enough so that there's no more hot spots but it's still casting some light on the product itself When you do photography enough, and again I'm no professional at this but any real professional will tell you that the secret to photography is lighting As long as you have good lighting, you're gonna have more or less good photographs

If you have terrible lighting, it doesn't matter what your camera is, doesn't matter what your skills are, you're just gonna have bad photos But how do you get good lighting? What does it mean? Well you can do several tricks here First of all you can use as much natural lighting as possible So if you are able to take photographs of your product next to a window, either in the morning or before sunset, so that the sunlight is actually shining on the product, that's a good source Another one is, just like I have here

The problem for me is that after a day job I'm normally taking photos in the evening, so there's no more natural light So I'm going to turn on the desk lamp I might also turn on the room lights and this creates enough light that the product looks alright, and not with too many shadows So here, just for comparison I'm going to show you some photos I took without this setup And you'll notice that they look just like the usual eBay photographs that people take And for comparison, here are some photographs that I took, and I didn't process these photographs by the way in any way, these are raw from the camera

Just a few photos for you to see what happens when you use the setup And I think you'll agree that these are looking much nicer And what I noticed is that these photographs are for sure looking much more professional So people will be more willing to buy it I have actually more sales with these kinds of photographs and that's why I put the time into them

Please remember, you're gonna take photographs anyway Most likely, if you're not taking photographs then you're gonna use photos that everybody else is using So you're not standing out in any way So you should be taking your own photographs and since you are doing that, since you're already spending the time and the effort to do that, you might as well put in the 5 or 10 minutes this setup takes And do it the proper way

One additional little tip here, or a couple of tips: make sure to zoom in onto the product as much as possible So it's taking up as much of the screen as possible And that's going to accentuate that the person looking at the picture, is focusing right in the product and nothing else The background, the reason why I use white is because it's more or less neutral So if I have a green product or a blue product, or doesn't matter, it's looking all right in front of a white background

If I have a pure white product, yeah let's say like a white shampoo bottle or something, that's obviously not gonna look good in front of a white background, so then I would use maybe gray or black even I would suggest you don't use any colorful backgrounds, because what they do is they distract the user again to look at the background or not the product So don't use green or blue or yellow backgrounds, or anything like that Just use flat backgrounds: white black or grey But for most purposes white is the better option

Here, another tip is take lots of photographs What you're going to notice is that oftentimes the camera does not zoom properly and it doesn't focus properly So you're gonna have slightly off pictures Maybe it's not going to be centered enough Maybe it's gonna be off focus again

And you're gonna toss a lot of photos out, and remember eBay offers you 12 photos that you can upload, so use them all up Upload as many photos as possible So take lots of photos while you have the option to do that I can't tell you how times I was sorry I didn't take enough photos because they all turned out bad, and I took so few of them Normally I'll take like 20 photographs of a product or even 30 photos

And I'll just pick the best 12 So again, just for comparison, without using this setup here's a photograph and with using the setup another photograph And these photos are by themselves, really good enough to be used on eBay You'll look more or less professional with them But there is one additional tip I have and that's Photoshop

Alright so even though we can already use this photograph online already as it is, it's sort of good enough I would like to show you one more tip where I'm gonna use Photoshop, Adobe Photoshop, to make this look even nicer, or even professional quality This is Adobe Photoshop CS2 and it's available for download for free online From actually, Adobe! They give it away for free, because it's something like a 15 year old program now So I opened up the photograph all I need to do this one little thing

go to "image adjustments" and go to "Auto levels" Click that The result is quite nice isn't it? You can see that it's even got the slight shading on the borders

I like that, yeah And this is a picture I might already use on eBay So let me save that and just show you that picture closer All right, here it is Cool, isn't it? Oh, I almost forgot, notice that in my setup I have a piece of paper standing upright on the left of the product

You might ask, what's it doing there? And it's actually serving a purpose Since I have only one desk lamp, this piece of paper is serving as a reflector back onto the product, from the same desk lamp So, it's obviously not as bright as a desk lamp, but it's still reflecting lots of light back onto the product You see what I mean – now I almost have two desk lamps And again, I got this result by not building a product box, but just using simple white paper

I hope these tips were helpful and inspires you to create better photographs Thanks for watching and I'll see you in the next video

Source: Youtube